Post by account_disabled on Dec 24, 2023 9:41:51 GMT
It is very limited on LinkedIn page and impossible on Facebook. On your site, you can put forms to retrieve contact addresses in return for a document providing value to your prospects: possible on Facebook, not on LinkedIn. In conclusion Don't rush onto a social network without thinking about it first; without having a clear idea of your targets, objectives and strategy. Don't expect customers to arrive just because you are on a social network and have liked 2 posts and commented on 1 article. Social media is just a tool. They can be very effective, but probably not for everyone and certainly not for everyone in the same way.
Doing digital marketing does not mean pushing your content by all possible means in the Email Data hope that Google will reference it or that Internet users will find it while surfing. If you want to develop your business on the Internet, you start by doing marketing. Digital marketing is still marketing. If we take the definition from THE Bible (Kotker and Dubois): “marketing is the economic and social mechanism by which individuals and groups satisfy their needs and desires by means of the creation and exchange with others of products and services of value". We are talking about needs to be satisfied.
On the Internet, it's the same: we start by identifying and analyzing the needs of those we want to satisfy and who ideally are not, little or poorly addressed by the competition. This has nothing to do with the very widespread fact of using social networks to try to spread it through magical virality. Moreover, a recent study published in the HBR indicates very clearly that this does not work. Don't forget that the essential basis of your Internet presence is your site and that your digital communication must have the main objective of bringing as many potential targets as possible to try to capture their contact details and relaunch them.
Doing digital marketing does not mean pushing your content by all possible means in the Email Data hope that Google will reference it or that Internet users will find it while surfing. If you want to develop your business on the Internet, you start by doing marketing. Digital marketing is still marketing. If we take the definition from THE Bible (Kotker and Dubois): “marketing is the economic and social mechanism by which individuals and groups satisfy their needs and desires by means of the creation and exchange with others of products and services of value". We are talking about needs to be satisfied.
On the Internet, it's the same: we start by identifying and analyzing the needs of those we want to satisfy and who ideally are not, little or poorly addressed by the competition. This has nothing to do with the very widespread fact of using social networks to try to spread it through magical virality. Moreover, a recent study published in the HBR indicates very clearly that this does not work. Don't forget that the essential basis of your Internet presence is your site and that your digital communication must have the main objective of bringing as many potential targets as possible to try to capture their contact details and relaunch them.