Post by account_disabled on Mar 9, 2024 9:27:20 GMT
We are led to believe that human beings have a unique perception of reality, that a dress has the same color for everyone, that there are black and white squares on a chessboard and that it might be okay to design black packaging for an expensive food product. But is it really like that? Do our senses detect reality or does something inside us constantly reconstruct and translate it? In this article I will highlight how in the field of marketing and communication the previous questions are fundamental to truly reach the consumer and to understand how different we are in experiencing the world, with its products, services, people, environments.
In this article we will deal with: The dress of perceptual Germany Phone Number disagreement Consumption and perception: an indissoluble bond Ambiguity, illusions and different perceptions of consumption Sensations and perceptions See the world 1) Ease vs. difficulty in visual perception itself 2) The cultural meanings of the images and colors used 3) The physical sensations generated by color Conclusions Bibliography The perceptual process and brain functioning underlying product and service choices Introduction to consumer psychology A practical exercise for those who want to understand consumer behavior, their needs and habits to enhance their corporate communication. DOWNLOAD THE GUIDE The dress of perceptual disagreement In 2015 we witnessed a phenomenon that went viral in a very short time.
This is a photograph of a dress worn by folk musician Caitlin McNeill at a friend's wedding, the famous dress that generated millions of tweets and shares on social networks around the world. The reason for the popularity of this dress lies in the disagreement generated by its color: is it a blue dress with black lace, or a white one with gold lace? The dispute represented much more than a simple optical effect: at its peak, the Tumblr page where McNeill had posted the photo reached 14,000 views per second; on the night of its publication alone, tweets with the hashtag #TheDress reached 11,000 per minute, to the point of being defined by newspapers such as the Washington Post as "the drama that divided a planet".
In this article we will deal with: The dress of perceptual Germany Phone Number disagreement Consumption and perception: an indissoluble bond Ambiguity, illusions and different perceptions of consumption Sensations and perceptions See the world 1) Ease vs. difficulty in visual perception itself 2) The cultural meanings of the images and colors used 3) The physical sensations generated by color Conclusions Bibliography The perceptual process and brain functioning underlying product and service choices Introduction to consumer psychology A practical exercise for those who want to understand consumer behavior, their needs and habits to enhance their corporate communication. DOWNLOAD THE GUIDE The dress of perceptual disagreement In 2015 we witnessed a phenomenon that went viral in a very short time.
This is a photograph of a dress worn by folk musician Caitlin McNeill at a friend's wedding, the famous dress that generated millions of tweets and shares on social networks around the world. The reason for the popularity of this dress lies in the disagreement generated by its color: is it a blue dress with black lace, or a white one with gold lace? The dispute represented much more than a simple optical effect: at its peak, the Tumblr page where McNeill had posted the photo reached 14,000 views per second; on the night of its publication alone, tweets with the hashtag #TheDress reached 11,000 per minute, to the point of being defined by newspapers such as the Washington Post as "the drama that divided a planet".